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Discuss How an International Marketer Can Utilize a Positioning Map

question 55

Essay

Discuss how an international marketer can utilize a positioning map to effectively market a product in international markets.


Definitions:

Nominal Scale

A classification system that categorizes data into discrete categories without any numeric or ordered value.

Central Tendency

A statistical measure that identifies a single value as representative of a data set, like the mean, median, or mode.

Measure

A tool or method used to quantify the characteristics or properties of subjects under investigation.

Mean

The average value of a set of numbers, calculated by adding all the numbers and dividing by the count of those numbers.

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