When a Consumer Maintains a Strong Emotional Connection to a Product,the

question 13

Multiple Choice

When a consumer maintains a strong emotional connection to a product,the product has strong:

• A) Share of wallet
• B) Share of heart
• C) Share of brand
• D) Share of mind
• E) Share of market

---

Definitions:

Capacity

The maximum output a system can produce over a given period of time. It's crucial for planning and efficiency improvement.

Machine-Hours

A measure of production time or capacity based on the number of hours machines are in operation.

Unused Capacity

The available production or service capability that is not being utilized by a business.

Predetermined Overhead Rate

A rate calculated before the accounting period begins, used to allocate manufacturing overhead costs to individual jobs or products based on a certain activity base, such as machine hours or labor hours.