A Brand with Strong Levels of This Characteristic Will Immediately

question 24

Multiple Choice

A brand with strong levels of this characteristic will immediately come to mind when a consumer thinks about the product category:

• A) Share of wallet
• B) Share of heart
• C) Share of brand
• D) Share of mind
• E) Share of market

---

Definitions:

Background

The part of a work of art, photograph, or scene situated behind the main objects, giving context or additional detail.

WordArt Gallery

A collection of stylized text effects that can be added to documents, presentations, or web pages to enhance their visual appeal.

Convert Existing

The process of changing one format, system, or style into another, applied to already existing files, documents, or data.

Background Feature

An aspect of software or a device that operates behind the scenes or is not in the immediate view of the user interface.