Which Serves as a Basis of the Positioning Process

question 47

Multiple Choice

Which serves as a basis of the positioning process?

• A) Statement of intent
• B) STP summary
• C) Creative brief
• D) Positioning statement
• E) Corporate website

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Definitions:

NSF Check

Stands for Non-Sufficient Funds Check, which is a check that cannot be processed because the writer’s account does not have enough funds.

Outstanding Checks

Checks that have been written and recorded in the issuing account but have not yet been cashed or cleared by the bank.

Checks Outstanding

Checks outstanding refer to checks that have been written and recorded in accounting books but have not yet been cashed or cleared by the bank.

Deposits In Transit

Funds that have been received and recorded by a company but have not yet been recorded by the bank.