Product Position and Product Positioning Are Distinct Concepts in International

question 23

True/False

Product position and product positioning are distinct concepts in international marketing.

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Definitions:

Moral Development

The process by which individuals acquire and understand moral principles and effectively integrate them into their behavior.

Preconventional Level

The first stage in Kohlberg's theory of moral development, where moral reasoning is based primarily on the consequences of actions and on the benefits for oneself.

Moral Development

The growth of an individual's understanding of the principles of right and wrong and the ability to apply these principles.

Preconventional Level

The first level of moral thinking in Kohlberg's theory, where moral reasoning is based primarily on external consequences to the individual.