Brands with Points of Difference or Unique Benefits Are Inclined

question 14

True/False

Brands with points of difference or unique benefits are inclined to experience perceptions of brand parity.

---

Definitions:

Mark-up

An extra charge on top of the cost price for items, aimed at covering both overhead expenses and profits, described in terms of a percentage of the initial cost.

Profit or Loss

The financial result of operations, where profit is the excess of revenues over expenses and loss is the deficit.

Annual Sale

A sale event that occurs once a year, often featuring significant discounts on goods and services.

Discount

The reduction applied to the usual cost of goods, services, or securities.