Examlex
Firms that sell virtually the same goods or services to both consumers and businesses engage in:
Building Rapport
The process of establishing a connection or trust with someone, essential in sales to facilitate open communication and understanding.
Customer Benefit Plan
A strategic offering designed to provide additional value to customers, often through services or rewards, to enhance customer satisfaction and loyalty.
Sales Call Objective
The purpose or goal that a salesperson aims to achieve during a call to a potential or existing customer, such as making a sale, gathering information, or building a relationship.
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