Firms That Sell Virtually the Same Goods or Services to Both

question 81

Multiple Choice

Firms that sell virtually the same goods or services to both consumers and businesses engage in:

• A) Dual branding marketing
• B) Dual channel marketing
• C) Dual distribution marketing
• D) Dual promotion marketing
• E) Dual product marketing

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Definitions:

Building Rapport

The process of establishing a connection or trust with someone, essential in sales to facilitate open communication and understanding.

Customer Benefit Plan

A strategic offering designed to provide additional value to customers, often through services or rewards, to enhance customer satisfaction and loyalty.

Sales Call Objective

The purpose or goal that a salesperson aims to achieve during a call to a potential or existing customer, such as making a sale, gathering information, or building a relationship.