When Pizza Hut Adapted Its Menu to Meet the Needs

question 55

Multiple Choice

When Pizza Hut adapted its menu to meet the needs of Chinese consumers,it was seeking:

• A) Cultural divergence
• B) Cultural consistency
• C) Cultural avoidance
• D) Cultural congruence
• E) Cultural identification

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Definitions:

Cochlea

A spiral-shaped cavity forming part of the inner ear, instrumental in converting sound vibrations into nerve impulses.

Suggestibility

The degree to which a person is inclined to accept and incorporate ideas or beliefs suggested by others.

Fast-Acting

A term describing something that takes effect or produces results quickly.

A-Delta Fibres

Fast-conducting nerve fibers that transmit sharp, acute pain sensations to the brain.