Describe the Various Factors That Can Be Used to Segment

question 78

Essay

Describe the various factors that can be used to segment international consumer markets.Give examples of each factor and how they apply to international market segmentation.

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Definitions:

Attended Stimuli

Refers to the specific stimuli that a person is consciously focusing on or paying attention to among all other possible stimuli in the environment.

Controlled Processing

The carrying out of a cognitive task with a deliberate allocation of cognitive resources. Typically, controlled processing occurs on difficult and/or unfamiliar tasks requiring attention and is under conscious control.

Routine Tasks

Repetitive and predictable activities that require minimal cognitive effort to complete.