List the Various Ways to Assess Market Potential in an International

question 5

Essay

List the various ways to assess market potential in an international market.Why are these factors important for international marketing success?

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Definitions:

Centralized Communication Network

A communication structure where all decision-making and messaging are concentrated at a central point within the organization.

Freewheeling

Engaging in an activity without restrictions or a fixed plan, allowing for creativity and spontaneity.

Restricted Communication

Limitations placed on the exchange of information, often to preserve confidentiality or for the purpose of control within organizations.

Maintenance Activity

Maintenance Activity involves tasks and operations carried out to keep machinery, equipment, or systems operating efficiently and preventing breakdowns or failures.