When Management Determines That Employees from the Home Country Are

question 36

Multiple Choice

When management determines that employees from the home country are best able to drive international marketing activities,they follow which approach?

• A) Ethnocentric
• B) Polycentric
• C) Regiocentric
• D) Geocentric
• E) Globalcentric

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Definitions:

Frontal Cortex

A region of the brain involved in executive functions such as decision making, problem-solving, and controlling behavior.

Conceptual Categorization

The process by which ideas and objects are recognized, differentiated, and understood through mental grouping based on shared characteristics or themes.

Perceptual Categorization

The cognitive process by which individuals group items based on shared characteristics or perceptual features.