When Management Determines That Employees from the Home Country Are

question 36

Multiple Choice

When management determines that employees from the home country are best able to drive international marketing activities,they follow which approach?

• A) Ethnocentric
• B) Polycentric
• C) Regiocentric
• D) Geocentric
• E) Globalcentric

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Definitions:

Classical Conditioning

A learning process through which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response.

US

United States, a country primarily located in North America comprising 50 states and a federal district.

Classical Conditioning Experiment

A research method used in behavioral psychology to study the association between a naturally occurring stimulus and a previously neutral stimulus.

CS

An abbreviation for conditioned stimulus, which in classical conditioning is a previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.