An Emphasis on a Unique Benefit or Component of a Product

question 20

Multiple Choice

An emphasis on a unique benefit or component of a product that separates a product from competitors is:

• A) Segmentation
• B) Positioning
• C) Differentiation
• D) Forecasting
• E) Distinctiveness

Understand how to compute the expected return on a portfolio and the role of portfolio weights.

Recognize the importance of the correlation between stocks in a portfolio and its effect on portfolio variance.

Identify and differentiate between systematic (market) risk and unsystematic (unique) risk and their implications for investment decisions.

Realize the implications of the slope of the security market line on market perceptions of risk and return.

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Definitions:

Rent

A periodic payment made by a tenant to a landlord for the use of land, premises, or other property.

Surplus

An excess of income or assets over expenditure in a given period, often referring to a government's budget.

Quantity Supplied

The total amount of a good or service that producers are willing and able to sell at a given price over a specific period.

Quantity Demanded

The amount of a good or service consumers are willing and able to buy at a specific price level, ceteris paribus.