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If capital cannot easily be substituted for labor, then the elasticity of substitution is:
Social Games
Video games that are played on social networking platforms or incorporate social networking features to enhance gameplay.
Casual Social Gamers
Individuals who engage in gaming primarily on social media platforms or mobile apps, often preferring less complex games that can be played intermittently.
Social TV
The integration of social media with television viewing to enhance user engagement through sharing and interaction.
Brand Messaging
The underlying value proposition conveyed through all communications and interactions with the marketplace, helping to inform and shape perceptions of the brand.
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