Examlex
Brokerage fees paid when stock is purchased are added to the basis of the stock.
Bogus Pipeline
A research technique that tricks participants into believing their true feelings are being measured, thereby encouraging honesty in responses.
Implicit Measures
Assessment tools used to evaluate attitudes, feelings, or beliefs that individuals may be unwilling or unable to report directly.
Explicit Measures
Direct and straightforward techniques to assess attitudes, opinions, or behaviors, often through self-report.
Peripheral Route
A route of persuasion that involves more superficial cues, such as the attractiveness of the speaker, rather than the quality of the arguments.
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