Which of the Following Provides the Best Example of a Systematic

question 30

Multiple Choice

Which of the following provides the best example of a systematic risk event?

• A)A strike by union workers hurts a firm's quarterly earnings.
• B)Cattle disease in Queensland hurts local farmers and buyers of beef.
• C)The Reserve Bank increases interest rates 50 basis points.
• D)A senior executive at a firm embezzles $10 million and escapes to South America.

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Definitions:

Positioning

The effort to influence consumer perception of a product or brand relative to the perception of competing brands.

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.