Examlex
Market economists all predict a rise in interest rates. An astute bond manager wishing to maximise her capital gain might employ which strategy?
Problem-Solution
A method that identifies an issue and then provides a way to resolve it, often used in sales, marketing, and product development.
Need-Satisfaction
A sales strategy that focuses on identifying and meeting the needs of the customer.
Prospect Participation
The involvement or engagement of potential customers in the sales process.
Memorized Sales Presentation
A scripted pitch that a salesperson delivers from memory to potential customers.
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