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You have an investment horizon of 6 years. You choose to hold a bond with a duration of 6 years and continue to match your investment horizon and duration throughout your holding period. Your realised rate of return will be the same as the promised yield on the bond if ________.
I. interest rates increase
II. interest rates stay the same
III. interest rates fall
Brand's Sincerity
The perception that a brand is genuine, honest, and authentic in its dealings and communication with customers.
Connections To Culture
refers to the relationship and relevance a brand or entity has with the customs, values, and social behaviors of a particular group or society.
Brand's Realness
The authenticity and genuineness a brand conveys, making it appear true and credible to its audience.
Brand's Timelessness
The ability of a brand to remain relevant and retain its value over time, transcending trends and generations.
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