Based on the Nielsen Ratings,the Local CBS Affiliate Claims Its

question 9

Multiple Choice

Based on the Nielsen ratings,the local CBS affiliate claims its 11 p.m. newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers,36% indicated that they watch the late evening news on this local CBS station. What is the critical value if the level of significance is 0.10?

• A)−1.282
• B)±1.645
• C)−2.576
• D)+2.576

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Definitions:

Primacy Effect

The tendency to remember items at the beginning of a list better than those in the middle or at the end.

Emotional Impact

The intense effect an event, experience, or information can have on a person’s feelings or emotions.

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.

Recall

The mental process of retrieving information from the past, which can vary in accuracy and detail depending on numerous factors, such as the context and the method of encoding.