Based on the Nielsen Ratings,the Local CBS Affiliate Claims Its

question 69

Multiple Choice

Based on the Nielsen ratings,the local CBS affiliate claims its 11 p.m. newscast reaches 41% of the viewing audience in the area. In a survey of 100 viewers,36% indicated that they watch the late evening news on this local CBS station. What is your decision if α = 0.01?

• A)Fail to reject the null hypothesis.
• B)Reject the null hypothesis and conclude the newscast does not reach 41% of the audience.
• C)Fail to reject the alternate and conclude the newscast does not reach 41% of the audience.
• D)Reject the alternate and conclude the newscast reaches about 41% of the audience.

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Definitions:

Social Costs

Refers to the negative externalities that arise from economic activities, impacting society or the environment, not accounted for by the market.

Macroeconomics

Study of a nation’s overall economic issues, such as how an economy maintains and allocates resources and how a government’s policies affect the standards of living of its citizens.

Buyers' Incomes

The total earnings or revenue of purchasers, which directly impacts their purchasing power and demand for goods and services in the market.