A Sales Manager for an Advertising Agency Believes That There

question 75

Multiple Choice

A sales manager for an advertising agency believes that there is a relationship between the number of contacts that a salesperson makes and the amount of sales dollars earned. What is the dependent variable?

• A)Salesperson
• B)Number of contacts
• C)Amount of sales dollars
• D)Sales manager

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Definitions:

McDonaldization

The process by which the principles of the fast-food industry, such as efficiency and standardization, have come to dominate other sectors of society.

Calculability

A principle, often related to rationalization and modernity, emphasizing quantification and measurement in decision-making processes.

Quantity Over Quality

A focus on producing or achieving more in number, often at the expense of excellence or condition.

McDonaldization

The process by which the principles of fast food restaurants are coming to dominate more sectors of societies worldwide, emphasizing efficiency, predictability, and control.