A Sales Manager for an Advertising Agency Believes There Is

question 70

Multiple Choice

A sales manager for an advertising agency believes there is a relationship between the number of contacts that a salesperson makes and the amount of sales dollars earned. A regression analysis shows the following results: What is the decision regarding the hypothesis if the p-value for the slope equals zero?

• A)Fail to reject the null hypothesis.
• B)Fail to reject the alternative hypothesis.
• C)Reject the null hypothesis.
• D)Reject the alternative hypothesis.

---

Definitions:

Media Relations Strategies

Approaches used by individuals or organizations to communicate effectively with the media and to ensure accurate representation in the press.

Generating Publicity

The act of attracting media attention and increasing visibility for a person, product, or event.

Marketing Campaigns

Coordinated efforts by a business or organization to promote products, services, or causes through various media channels.

Crisis Manager

A professional responsible for planning and implementing strategies to protect and recover an organization's reputation during and after a crisis.