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Hypothesis Testing Is a Procedure That Uses Sample Evidence and Probability

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Hypothesis testing is a procedure that uses sample evidence and probability theory to decide whether to reject or fail to reject a hypothesis.

Grasp the concept of data mining and its significance in discovering patterns in large data sets.
Understand the impact of artificial intelligence platforms on marketing data analysis and decision-making.
Distinguish between primary and secondary data and their relevance in marketing research.
Recognize the importance of sensitivity analysis in marketing decision-making.

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