Sales at a Fast-Food Restaurant Average $6,000 Per Day

question 43

Multiple Choice

Sales at a fast-food restaurant average $6,000 per day. The restaurant decided to introduce an advertising campaign to increase daily sales. To determine the effectiveness of the advertising campaign,a sample of 49 days of sales were taken. They found that the average daily sales were $6,300 per day. From past history,the restaurant knew that its population standard deviation is about $1,000. If the level of significance is 0.01,have sales increased as a result of the advertising campaign?

• A)Fail to reject the null hypothesis.
• B)Reject the null hypothesis and conclude the mean is higher than $6,000 per day.
• C)Reject the null hypothesis and conclude the mean is lower than $6,000 per day.
• D)Reject the null hypothesis and conclude that the mean is equal to $6,000 per day.

Understand the steps and components of the customer relationship management (CRM) process.

Identify techniques and tools for analyzing customer data to enhance customer relationships.

Recognize the importance of increasing customer lifetime value and share of customer through CRM efforts.

Understand the role of various communication methods in enhancing customer service and CRM.

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