A Marketing Firm Is Studying Consumer Preferences for Winter Fashions

question 57

Multiple Choice

A marketing firm is studying consumer preferences for winter fashions in four different months. From a population of women 18 to 21 years of age,a random sample of 100 women was selected in January. Another random sample of 100 women was selected in March. Another random sample of 100 women was selected in June. Another random sample of 100 women was selected in September. What is the number of samples?

• A)4
• B)100
• C)400
• D)1

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Definitions:

Premise

An initial statement or proposition from which conclusions are drawn or arguments are based.

Strategy

A plan of action designed to achieve a long-term or overall aim, often involving the deployment of resources in a competitive context.

Structure

The arrangement or organization of interrelated elements in a material object or system, or the organization of parts as dominated by the general character of the whole.

Bureaucratic

Relating to a system of government or organization that is managed by departments staffed with non-elected officials, often criticized for excessive procedural complexity.