Examlex
Instructions: Identify the following terms.
Marco Polo's Travels
Internal Support
The assistance and resources provided by an organization to its members or employees to ensure successful performance and satisfaction.
SWOT Analysis
A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.
Brand Logic
The rationale and strategic thinking behind a brand's creation, positioning, and market approach.
Non-marketing Benefits
Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.
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