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A Company Wants to Generate a Forecast for Unit Demand

question 63

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A company wants to generate a forecast for unit demand for year 2014 2017 using exponential smoothing.The actual demand in year 2013 2016 was 120.The forecast demand in year 2013 2016 was 110.Using these data and a smoothing constant alpha of 0.1, which of the following is the resulting year 2014 2017 forecast value?


Definitions:

Shopping Products

Consumer goods for which buyers are willing to spend time and effort to compare quality, price, and style across different sellers.

Prestige Products

High-quality items that are regarded as status symbols, often marketed to appeal to consumers' desires for luxury and exclusivity.

Shopping Products

Products that consumers purchase less frequently and tend to compare on criteria such as quality, price, and style before making a decision.

Limited Distribution

A strategic choice by a company to offer its products or services at a select few outlets, often to maintain exclusivity or control over the brand image.

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