In General, Which Forecasting Time Frame Is Best to Detect

question 77

Multiple Choice

In general, which forecasting time frame is best to detect general trends?

• A) Short-term forecasts
• B) Quick-time forecasts
• C) Long-range forecasts
• D) Medium-term forecasts
• E) Rapid-change forecasts

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Definitions:

Production-oriented Era

A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.

Sales-oriented Era

A period in business history when companies prioritized selling their products and convincing consumers to buy, often regardless of actual customer need.

Market-oriented Era

A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.

Value-based Marketing

A strategic approach that focuses on delivering products and services based on the perceived value to the customer rather than solely on price.