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Which of the following is not an improvement-driven reason for outsourcing?
Quantitative Data
Data that can be quantified and is typically structured in nature, usually represented in numbers and statistics for analysis.
Qualitative Data
Non-numerical information that describes qualities or characteristics, often gathered through interviews, observations, or surveys.
Market Research
The process of gathering, analyzing, and interpreting information about a market, including about consumers and competitors.
Primary Data
Original data collected firsthand for a specific research purpose or project.
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