The Essential Issue in Satisfying Customers in the Make-To-Stock Environment

question 36

True/False

The essential issue in satisfying customers in the make-to-stock environment is to balance the cost of the finished item against the willingness of the consumer to pay for it.

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Definitions:

Unsolicited E-Mail

Email that is sent without the recipient’s consent, commonly referred to as spam.

Information Collection

The process of gathering, measuring, and analyzing information from various sources about potential markets, customers, competitors, and other economic factors.

Buzz

Informal communication that generates interest and excitement about a product, service, or event, often through social media or word of mouth.

Marketspace

An electronic digital environment where transactions and communication related to buying and selling occur.