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In the generic product development process, collecting customer needs is accomplished during phase 0 (planning).
Break-even Sales
Break-even sales refer to the amount of revenue required to cover all fixed and variable costs, resulting in zero profit or loss.
Selling Price
The amount of money a buyer pays to acquire a product or service.
Fixed Costs
Expenses that do not change in total regardless of changes in the level of production or sales activities within a certain range.
Margin of Safety
The difference between actual sales and the break-even point, indicating the level of risk in not covering fixed costs.
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