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During a recession, efficient firms often have an opportunity to increase market share while maintaining profitability.
Social Listening
The process of monitoring social media channels for mentions of your brand, competitors, product, and more.
Coverage Error
A statistical error that occurs when some members of the intended population are not represented in the sampling frame.
Sampling Frame
The list or database from which a sample is drawn in research, representing the population of interest.
Sampling Error
The discrepancy between the statistical characteristics of a population and those of a sample drawn from it, which occurs purely by chance.
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