Sweet Dream Confectioners Uses the Same Ingredients as Most Other

question 427

Multiple Choice

Sweet Dream Confectioners uses the same ingredients as most other producers of chocolate candies. In fact, taste tests suggest that the candy itself, while quite good, isn't much better than other well-known brands of chocolate. However, the company wraps its candies in expensive-looking foil and places them in very attractive boxes. It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Dream charges a much higher price than most competitors, but sales continue to grow. This success indicates that:

• A) consumers always behave in an irrational manner.
• B) there is more to the total product offer than the physical product.
• C) consumers seldom consider price when making a buying decision for goods such as chocolate.
• D) chocolate is best classified as a convenience good.

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Definitions:

Antecedent Stimuli

Environmental cues or events that occur before a behavior, which can trigger or influence the occurrence of that behavior.

Occurrence

The fact or frequency of something happening; an event or incident.

Fading

The gradual change of the stimulus controlling a response, such that the response eventually occurs to a partially changed or completely new antecedent stimulus.

Stimulus

Any object, event, or factor that elicits or is capable of eliciting a response from a sensory system or an organism.