As a Manager at Excitement Foods, Mark Is Responsible for the Firm's

question 128

Multiple Choice

As a manager at Excitement Foods, Mark is responsible for the firm's Kool'nKreamy brand of ice cream. Recently, he approved a proposal to test market new ice cream flavors. He is also considering the possibility of lowering the price of the ice cream and initiating a new advertising campaign. Mark appears to be a:

• A) product development manger.
• B) target market manager.
• C) brand manager.
• D) commercialization manager.

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