When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 378

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The bar code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot:

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Google AdWords

An online advertising platform developed by Google, where advertisers can pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network.

Insurance Firm

A company that offers risk management in the form of insurance policies, providing compensation for losses in exchange for premium payments.

Corporate Blog

An online platform maintained by a business or organization to communicate directly with its audience, often used for marketing, branding, or public relations purposes.

Internet Users

Individuals who access and use the internet via various devices for information, communication, entertainment, or transaction purposes.