Brand Names Can Significantly Impact Consumer Perceptions of a Product

question 266

True/False

Brand names can significantly impact consumer perceptions of a product.

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Definitions:

Money Objection

In sales, a customer's resistance or hesitation to make a purchase based on the price or cost of the product or service.

Price/Value Formula

A concept in marketing or economics that relates the price of a good or service to its perceived or actual value to the consumer.

Perceived Value

The customer's evaluation of the worth and usefulness of a product or service, influenced by personal opinions and expectations.

Money Objection

A type of resistance or hesitation expressed by a prospect, revolving around the cost, price, or financial commitment associated with the product or service.