Travelwell Manufactures and Sells Luggage and Briefcases

question 412

True/False

Travelwell manufactures and sells luggage and briefcases. Their marketing research indicates that durability is the attribute that consumers most desire in their luggage and briefcases. Travelwell now emphasizes durability in all of their promotional efforts. This strategy is intended to build brand equity.

---

Definitions:

Particular Audience

A specific group of people targeted by a message, product, or service, often defined by demographics, interests, or behaviors.

Paper Documents

physical documents consisting of sheets of paper, containing text or images, that are used to record information.

Formal Communication

Structured exchanges of information following specific rules or protocols, often within organizational settings, such as reports or official letters.

Email

A method of exchanging digital messages over the Internet between people using electronic devices.