As Consumers Evaluate a Product, Price Plays a Small Role

question 88

True/False

As consumers evaluate a product, price plays a small role.

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Definitions:

Short-term Memory

A type of memory that holds a small amount of information for a short period of time, usually around 20 seconds.

Working Memory

Another term for short-term memory.

Short-term Memory

The part of memory where small amounts of information can be held for a short period of time, typically a few seconds to a minute.

Semantic Memory

General knowledge, as opposed to episodic memory.