As One of the Tools Included in a Firm's Promotion

question 141

True/False

As one of the tools included in a firm's promotion mix, public relations is intended to earn public understanding and acceptance.

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Definitions:

Informal Social Relations

Informal interactions and connections that occur in society outside of formal institutions and structures.

Rosabeth Moss Kanter

An influential American academic specializing in business management practices, particularly around change management and organizational behavior.

Corporation

A legal entity distinct from its owners, with its own rights and obligations, capable of conducting business, owning assets, and incurring liabilities.

Disobey Authority

The act of not following or going against the instructions, rules, or commands set by someone in a position of power.