It Is Important to Design Promotional Efforts Specifically for Individual

question 265

True/False

It is important to design promotional efforts specifically for individual countries or cultures and also with great care, at risk of the brand's not being appealing in the targeted market. For example, a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

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Definitions:

Df

Short for degrees of freedom, it refers to the number of independent values in a calculation that are free to vary.

Mean Square

The average of the squares of the differences between the observed and expected values, used in various statistical methods, such as ANOVA.

Main Effect

In analysis of variance, the direct influence of an independent variable on a dependent variable, discounting interactions with other variables.

Factor A

A variable manipulated or monitored to determine its effects on an outcome in an experiment.