Personal Selling Provides the Most Efficient Element of the Promotion

question 370

True/False

Personal selling provides the most efficient element of the promotion mix for a firm attempting to reach a large, homogeneous group of consumers.

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Definitions:

Cue

A signal or prompt that influences a person's behavior or actions.

Drive

The motivation or inherent force that pushes an individual or business towards reaching a certain goal.

Stimulus Generalization

A psychological phenomenon where a response to a specific stimulus becomes associated with similar stimuli, leading to a similar response without explicit training.

Selective Comprehension

The process by which consumers interpret information in a way that aligns with their beliefs, values, or needs, often leading to biased understanding.