Comet Computer Company Will Make a Splash with Psychedelic Laptop

question 298

Multiple Choice

Comet Computer Company will make a splash with psychedelic laptop cover designs scheduled for release next year. The computers do not reveal any other feature differences from what Comet currently offers. This effort is an example of using ______________ to differentiate a product as new.

• A) packaging
• B) incremental coloring
• C) incremental channeling
• D) brand extension

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Definitions:

Charismatic

Possessing a compelling charm that inspires devotion or admiration in others.

Employee Engagement

The level of emotional attachment an employee feels towards their company and its objectives, which affects their readiness to aid in achieving organizational triumphs.

Training Ability

The capacity to learn, adapt, and improve skills or knowledge through instruction or practice.

Human Factors Psychologists

Psychologists who study how people interact with products, environments, and systems with the aim of improving usability and performance.