One of the Reasons Why Companies Create the Position of Brand

question 72

Multiple Choice

One of the reasons why companies create the position of brand manager is to

• A) have greater control over new-product development and promotion.
• B) cut expenses associated with the marketing of products.
• C) limit the amount of market research expenses products require.
• D) identify and prosecute firms that violate trademark protection.

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Definitions:

Tuberculosis

An infectious disease typically affecting the lungs, caused by the bacterium Mycobacterium tuberculosis, characterized by cough, fever, and weight loss.

Bloody Mucus

A bodily secretion consisting of blood and mucus, often indicating inflammation or infection in the respiratory tract, digestive system, or other areas of the body.

Active Bacterial Infection

A state in which bacteria are rapidly multiplying and invading body tissues, often causing symptoms.

Nasal Cavities

The hollow spaces within the nose, involved in breathing and filtering air before it reaches the lungs.