The Job Performed by Brand Managers

question 275

Multiple Choice

The job performed by brand managers

• A) is mainly concerned with the promotion of the entire product mix of their firm.
• B) involves broad responsibilities for the marketing of a specific brand or product line.
• C) is likely to become less important in firms that utilize the Internet.
• D) focuses more on the pricing and promotion of established goods than on the development of new products.

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Definitions:

Follow Up

The action of keeping in touch or checking in after an initial meeting, conversation, or task to ensure completion or to continue communication.

Punishment

The imposition of a penalty or sanction on someone as a result of their wrong behavior or misconduct.

Ethics Competency

Refers to the ability to understand, evaluate, and apply ethical principles and standards to decision-making in the workplace.

Insider Trading

Insider trading involves buying or selling a security by someone who has access to material, nonpublic information about the security.