Firms Utilize ________ When They Attempt to Add Value to Their

question 331

Multiple Choice

Firms utilize ________ when they attempt to add value to their product by offering service after the sale, product demonstrations, or interactive customer websites.

• A) nonprice competition
• B) relationship branding
• C) niche marketing
• D) break-even segmentation

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Definitions:

Orbicular

Shaped like a circle or orbit; referring to muscles that encircle openings in the body, such as the orbicularis oris muscle around the mouth.

Antagonist

Muscle that works in opposition to another muscle.

Opposition

Movement of the thumb and little finger toward each other; movement of the thumb toward any of the fingers.

Greatest Force

The maximum strength or impact of a physical action or phenomenon.