Marketing Intermediaries

question 221

Multiple Choice

Marketing intermediaries

• A) are unlikely to survive in a competitive global economy.
• B) have survived because they can often perform marketing functions faster and at lower cost than producers.
• C) create value, but this value is seldom great enough to justify the added cost they charge for their services.
• D) tend to increase the number of exchange relationships producers and consumers must deal with in order to buy and sell goods.

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Definitions:

Mass Media

The various forms of communication tools, such as television, newspapers, radio, and the internet, that reach a large audience simultaneously, playing a crucial role in shaping public opinion and disseminating information.

Hispanic Americans

Hispanic Americans are individuals in the United States who originate from Spanish-speaking countries, particularly those in Latin America.

Media Conglomerates

Large corporations that own a variety of media companies across different types of media outlets, such as television, radio, publishing, and online platforms.

Viacom

A multinational media conglomerate known for its various television networks and film companies, playing a significant role in global entertainment.