The Combination of Advertising, Personal Selling, Public Relations, and Sales

question 75

Multiple Choice

The combination of advertising, personal selling, public relations, and sales promotion activities traditionally used by an organization represents its

• A) marketing communications system.
• B) marketing mix.
• C) public relations package.
• D) promotion mix.

---

Definitions:

Midpoint Method

A technique used to calculate the percentage change between two values, avoiding the problem of path dependency by using the average of the initial and final values as the base.

Normal Goods

Goods for which demand increases as the income of individuals increases.

Income Elasticity of Demand

A gauge for the sensitivity of demand for an item to shifts in the income levels of buyers.

Sapphire Pendant Necklaces

Jewelry items consisting of pendants made from the gemstone sapphire, typically hung on a chain or necklace.