Lenora Just Finished Writing a News Release Regarding a New

question 326

Multiple Choice

Lenora just finished writing a news release regarding a new product developed by her firm. She intends to e-mail the message to local radio stations and newspapers in hope that they will find the information newsworthy and run a story about the product. Lenora's efforts represent the firm's:

• A) public relations.
• B) institutional advertising.
• C) secondary advertising.
• D) interactive marketing.

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Definitions:

Periosteum

A dense layer of vascular connective tissue enveloping the bones except at the surfaces of the joints.

Endosteum

A thin vascular membrane that lines the inner surface of the bone in the medullary cavity.

Supination

The outward rotation of the forearm or foot, a movement that can influence the body's alignment and function.

Pronation

The inward roll of the foot during normal motion, or the rotational movement of the forearm that turns the palm downward.