The Strategy of Directing Advertising and Sales Promotion Toward Consumers

question 171

Multiple Choice

The strategy of directing advertising and sales promotion toward consumers to stimulate them to request the products from their local retailers is called a

• A) pull strategy.
• B) segmentation strategy.
• C) push strategy.
• D) product placement strategy.

---

Definitions:

Observations

The act of noticing and describing events or processes in a systematic and objective manner, often used in scientific studies and research.

Researcher

An individual who conducts scientific studies to gain new knowledge and understanding on specific topics.

Behaviorism

A psychological approach that emphasizes the study of observable behaviors and the effects of learning and conditioning.

Attachment Styles

Patterns of expectations, needs, and emotions one exhibits in interpersonal relationships, influenced by early interactions with caregivers.