At a Recent Sporting Event, a Local Beer Distributor Gave

question 361

Multiple Choice

At a recent sporting event, a local beer distributor gave free beverage mugs to all adults with a paid admission. This is an example of:

• A) market segmentation.
• B) sampling.
• C) publicity.
• D) sales promotion.

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Definitions:

Atkinson-Shiffrin Model

A theory of human memory that proposes memory is processed through three systems: sensory memory, short-term memory, and long-term memory.

Memory

The mental capacity to store, retain, and recall information and experiences from the past.

Working Memory System

A mental system that has a restricted ability and is in charge of briefly maintaining information ready for processing.

Short-Term Memory

The aptitude for storing a minimal amount of details in a directly accessible and active mode for a limited time span.